Making any marketing medium a success for your business is not easy. You must ensure that you have a thorough knowledge of what you can achieve using the particular media. Facebook is the social digital medium which can do wonders for your business but you must know the do’s and dont’s to find the desired success. Let’s see some of these tips that can help keep business ahead of their competition with Facebook marketing in Singapore :


Post your updates regularly – Build the rigor and keep the momentum by posting updates and articles about your business. These posts should be interesting to read according to your consumer segmentation.

KISS – Keep it short and simple! Posts with not more than 100 characters keep everyone engaged. People tend to skip longer posts.

Solicit feedback – Seek feedback from your readers at the end of each post and listen to what they say.

Reply – Take out time and reply back to your customers. People appreciate businesses that take interest in them and revert to their queries or suggestions or comments.

Educate as you promote – Selling your product is the idea of using Facebook marketing but what will be better than to educate along the journey. Provide some reference links to your customers which are educational.

Promotional offers – Don’t forget to initiate special promotional offers or coupons to your customers even if it is for limited time.

Informing customers – If there is any reason for which your outlet/ shop is closed then let your customers know of it in advance.

Picture perfect – Keep posting photos of your employees and business. People connect more and like to see pictures. They are excited if there is someone they recognize.


Overposting – Limit the number of posts. Post when you have good content and to ensure that your customers are kept engaged.

The 90/10 rule – Don’t go overboard this rule. Keep 90% of your posts as informative and fun filled while other 10% as promotional.

Shying away – Your Facebook page is your opportunity to connect with your customers directly so don’t shy away and be outgoing.

Reply in haste – Remember Facebook is a social site and your page and replies are being seen by masses. It is important that when you reply, you think through the language and choose your words well. So don’t reply back to your customers in haste.

Opinionated – It is good to have opinions about any subject or your competitors but do not share them on your Facebook page.

The Do’s and Dont’s of Facebook marketing

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